Therefore, Sahy designed a comprehensive digital strategy to enhance the digital presence and awareness of AkriviA. In order to better portray the brand origin and the uniqueness of a watchmaker’s brand, Sahy carried out an exclusive video production series to document several key aspects of the brand. To better initiate the product launch, Sahy created a bespoke content strategy to activate the product releases and generate great attention from the haute horology groups on digital. In order to craft a luxurious and highly refined brand image, top-notch quality visual content has been produced to nourish the connection with the audience. Moreover, Sahy had led the project on activating and interacting with industry influencers to build a stronger bond and constructing a scientific module for evaluation.