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Wine Source Fund

Digital Strategy
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Wine Source Fund is a regulated Alternative Investment Fund (AIF) designed to extract superior returns from the fine wine and spirits market.


Focusing on a niche investment market, the content of the fund also needs to reflect the deep understanding of the market and its trend. Together with the client, Sahy developed a unique strategy to share market insights, portfolio performance, and also market knowledge to attract potential investors and also just wine collectors and enthusiasts.


With portfolios covering different fields, Sahy’s digital strategy is primarily driven by market analysis to bring information relevant to the targeted audience. By analyzing the industry trend and product history, Sahy designed exclusive strategy for each portfolio. In addition, Sahy also presented detailed analysis of the social performance to translate data into strategy.

Video Content Creation
In order to better illustrate the fund’s competitive advantage, Sahy executed to video production campaigns to cover the genesis of the fund and portfolio insights. Through bespoke content production on due diligence, market information, and portfolio insights, the client not only received increased social engagement but also positive feedback from investors.